NOSOMNIA creates seasonal collections two times a year with an aim to find new ways of using luxury fabrics and fusing them with unorthodox fittings and graphics to create intriguing wardrobe stables.
Creative Director Jonas Bier defines the brand’s aesthetic as the contrast between traditional sartorialism and youthful imperfection. The brand's juxtaposition of textiles & silhouettes further embodies the brands wish to play with contrasts.
The story of NOSOMNIA is under constant development. Each season Jonas works thematically with new directional topics, mainly seeking inspiration from past and present subcultures or outsider groups. NOSOMNIA is by definition a brand for the outsiders.
Signature NOSOMNIA includes abstract embroideries, wide silhouettes, layers, patchwork and Italian and Japanese sourced fabrics.